DAR 111 - Typography

4 Credits, 5 Contact Hours
3 lecture periods 2 lab periods

Letter forms and use in visual communications. Includes type rendering, letter spacing, type and headline groupings, type relationships, type images, and type applications.

Prerequisite(s): DAR 102  or DAR 103 .

1. Design logo type and headlines into eye-catching groupings utilizing methods of alignment, word spacing, and line spacing.
2. Create effective typographical headline, subheadline, and body text design relationships to ads, brochures, posters, logos, and other media.
3. Produce typographical designs that project specific images appealing to formal and informal target audiences.
4. Work within a professional environment meeting specifications and deadlines.

1. Proportions
2. Griding methods
3. Marker techniques

II. Letter Spacing

1. Kerning
2. Tracking
3. Leading

III. Type and/or Headline Groupings

1. Alignment methods
2. Work spacing
3. Line spacing

IV. Type Relationships

1. Type styles
2. Type sizes
3. Type weights

IV. Type Images (Selection and Design)

1. Formal image
2. Informal image
3. Others

VI. Type Applications

1. Ads
2. Brochures
3. Posters
4. Logos