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2022-2023 College Catalog [ARCHIVED CATALOG]

TMA 222 - Business Management for Massage and Bodywork

2 Credits, 2 Contact Hours
2 lecture periods 0 lab periods

Business management course designed specifically for massage therapy and bodywork practitioners. Includes business planning and development, financial management, marketing, and communications for these professional practices.

Prerequisite(s): With a grade of C or better, or concurrent enrollment: BIO 160IN , TMA 202IN , and TMA 202LC .
Recommendation: Concurrent enrollment in TMA 290LC .

Course Learning Outcomes
  1. Demonstrate ethical therapeutic relationships.
  2. Analyze professional development strategies.
Performance Objectives:
  1. Describe basic personal and business success strategies. 
  2. Identify the elements necessary to start a business in massage therapy or bodywork.
  3. Explain business management policies and procedures. 
  4. Compare and contrast various types of practices in massage therapy and bodywork. 
  5. Explain business finance and apply it to massage therapy and bodywork. 
  6. Apply the principles of business communications to massage therapy and bodywork.
  7. Apply basic marketing concepts to massage therapy and bodywork. 
  8. Design a business and/or marketing plan for a massage therapy or bodywork practice.
  9. Examine and demonstrate how working ethics, social responsibility and complimentary services are integrated into a massage therapy and bodywork business.
Outline:
  1. Success Strategies
    1. Self-management
    2. Barriers to success
    3. Time management principles
    4. Balance business with personal time
    5. Professionalism, image & ethics
  2. Business Start-Up
    1. Initial research
    2. Financing
    3. Buying a practice
    4. Legal structure
    5. Business name
    6. Location
    7. Licenses and permits
    8. Insurance coverage
    9. Setting your fees
  3. Business Management
    1. Policies and procedures
    2. Embracing technology
    3. Hiring employees
    4. Private, group, clinic & spa practice
    5. Job interviews 
  4. Financial Management
    1. Bookkeeping
    2. Federal taxes
    3. Work Smarter with Barter
    4. Inventory control
    5. Selling a practice
  5. Therapeutic Communications
    1. Client interaction policies
    2. Telephones: The Client Connection
    3. Client files
    4. Beyond customer service
    5. Client retention
    6. Referrals
  6. Marketing
    1. Marketing principles
    2. Marketing plan outline
    3. Marketing plan overview
    4. Targeting markets
    5. Assessment
    6. Strategic action plans
    7. Promotion
    8. Advertising
    9. Publicity
    10. Community relations
    11. Companies that market for you
  7. Business Plan
    1. Why use a business plan?
    2. Business plan outline