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Dec 26, 2024
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2022-2023 College Catalog [ARCHIVED CATALOG]
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FDC 140 - Fashion Merchandising 3 Credits, 3 Contact Hours 3 lecture periods 0 lab periods
Overview of enterprises involved in clothing and accessories. Includes design, production, and sourcing of fashion; marketing, distribution, and the fashion consumer; different silhouettes of apparel and textile characteristics, methods of research for retailing, careers in fashion merchandising, and case studies. Also includes a managerial perspective on apparel product quality and profit in a retail setting.
Course Learning Outcomes
- Describe the evolutionary process involved in sourcing, creating, producing, and distributing clothing for men, women, and children.
- Recognize how marketing, retailing, and distribution strategies play a key role in meeting the demands of the fashion consumer.
- Demonstrate an understanding of various apparel silhouettes and textiles.
- Indicate which research methods are best used for apparel, market analysis and consumer profiling.
Outline:
- Design, Development, Production, and Sourcing of Fashion
- Design of men’s, women’s, and children’s apparel, footwear and accessories
- Production of clothing and the supply chain
- Criteria, trends and sourcing options
- Different Silhouettes of Apparel and Textile Characteristics
- Handouts on necklines, sleeves, pants, coats & dresses
- Textile characteristics
- Review
- Marketing, Distribution, and the Fashion Consumer
- Apparel segmentations
- For the retail clothing market
- Gender-related segments
- Age-related segments
- Geographic-related segments
- Behavioral-related segments
- Lifestyle-related augmentation
- The Current Fashion 7 Levels of Fashion
- Haute couture
- Luxury fashion
- Bridge brands
- Diffusion lines
- High street
- Fast fashion
- Economy
- Categories of Retail
- E-Commerce
- Customer service and fashion events in clothing sales
- Market centers, marts, market weeks, and trade shows
- Methods of Research for Retailing
- Current market types for apparel
- Traditional apparel marketing
- Genetic e-commerce marketing
- Market research for apparel
- Fashion, textile, and color forecasting
- Market analysis
- Target customer profile
- Fashion consumer and their behavior
- Research designers
- Trend analysis
- Careers in Fashion Merchandising
- Sales
- Representing apparel companies and the role with designers
- Buyer
- Representing retailers, including independent business and e-commerce platforms
- Management
- Case Studies
- Situations in retail sales
- Situations in supervision and management
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