FDC 140 - Fashion Merchandising

1. Describe the evolutionary process involved in sourcing, creating, producing, and distributing clothing for men, women, and children.
2. Recognize how marketing, retailing, and distribution strategies play a key role in meeting the demands of the fashion consumer.
3. Demonstrate an understanding of various apparel silhouettes and textiles.
4. Indicate which research methods are best used for apparel, market analysis and consumer profiling.

1. Design, Development, Production, and Sourcing of Fashion
   1. Design of men’s, women’s, and children’s apparel, footwear and accessories
   2. Production of clothing and the supply chain
   3. Criteria, trends and sourcing options
2. Different Silhouettes of Apparel and Textile Characteristics
   1. Handouts on necklines, sleeves, pants, coats & dresses
   2. Textile characteristics
   3. Review
3. Marketing, Distribution, and the Fashion Consumer
   1. Apparel segmentations

1. For the retail clothing market
   1. Gender-related segments
   2. Age-related segments
   3. Geographic-related segments
   4. Behavioral-related segments
   5. Lifestyle-related augmentation
   6. The Current Fashion 7 Levels of Fashion
      1. Haute couture
      2. Luxury fashion
      3. Bridge brands
      4. Diffusion lines
      5. High street
      6. Fast fashion
      7. Economy
2. Categories of Retail
   1. E-Commerce
3. Customer service and fashion events in clothing sales
4. Market centers, marts, market weeks, and trade shows

1. Methods of Research for Retailing
   1. Current market types for apparel
      1. Traditional apparel marketing
      2. Genetic e-commerce marketing
      3. Market research for apparel
   2. Fashion, textile, and color forecasting
   3. Market analysis
   4. Target customer profile
   5. Fashion consumer and their behavior
   6. Research designers
   7. Trend analysis
2. Careers in Fashion Merchandising
   1. Sales
      1. Representing apparel companies and the role with designers
   2. Buyer
      1. Representing retailers, including independent business and e-commerce platforms
   3. Management
3. Case Studies
   1. Situations in retail sales
   2. Situations in supervision and management