FSS 260 - Business Practices for the Personal Trainer

2 Credits, 2 Contact Hours
2 lecture periods 0 lab periods

Practices associated with employment, creating, and managing a personal training business. Includes introduction to the fitness industry, creating your own personal training business, marketing and managing a personal training business; legal and professional responsibilities; and financing and accounting principles.

Information: This course is intended for the Fitness Professional Certificate program and continuing education for fitness professionals, coaches, and physical education teachers.

Course Learning Outcomes

Develop a business plan for your own personal training business.
Explain marketing strategies to attract and maintain clients.
Describe management strategies.
Identify legal and professional responsibilities associated with scope of practice.

Outline:

Introduction to the Fitness Industry
1. Fundamentals of employment in fitness
2. Types of fitness businesses
Creating Your Own Personal Training Business
1. Forms of business ownership
2. Franchising
3. Environment
4. Developing a business plan
Marketing Your Personal Training Business
1. Market research
2. Targeting your market
3. Product and pricing strategies
4. Promotion and advertising
5. Retaining clients
Managing Your Personal Training Business
1. Mission
2. Policies and procedures
3. Employment and labor issues
4. Client records
Legal and Professional Responsibilities
1. Standard of care
2. Personal trainer’s duties and responsibilities
3. Risk management strategies
Financing and Accounting Principles
1. Capital investments
2. Projecting income and expenses
3. Obtaining financing
4. Standard accounting practices
5. Types of taxation