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2022-2023 College Catalog [ARCHIVED CATALOG]

BUS 125 - eCommerce

3 Credits, 3 Contact Hours
3 lecture periods 0 lab periods

Introduction to conducting business on the Internet. Includes electronic commerce terminology, locating information, business applications, legal issues and security, and web site components and connectivity. Also includes marketing on the Internet, career opportunities, future developments, and building and operating a successful e-commerce store.

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Course Learning Outcomes
  1. Distinguish the primary business models and supporting technologies of e-Commerce, addressing Accessibility, and the impact of the Internet of Things (IoT) and Internet of Everything (IoE).
  2. Identify major privacy, copyright, and security protocols in e-Commerce and the effects of Distributed Ledger Technology (DLT) and cyptocurrency on third-party payment processors and other online services.
  3. Examine social, economic, political, legal, and ethical implications of e-Commerce and the state of net neutrality in a multilingual and geocultural global marketplace.
  4. Develop basic Excel financial reports including Formulas and Pivot Table for digital transactions.
  5. Create an online enterprise supported by a trending social marketing and advertising platform, mobile app, and sales strategy.
Outline:
  1. Introduction to Electronic Commerce
    1. Unique features of e-Commerce
    2. e-Commerce business models
    3. Critical analysis of successful e-Commerce sites
  2. The Structure of e-Commerce
    1. Technical jargon
    2. Features and services
    3. Systematic approach to building an e-Commerce presence
    4. Ethical, Social, and Political Issues in e-Commerce
    5. Licensing in the e-Commerce environment
  3. Marketing and Security in e-Commerce
    1. e-Commerce security
    2. Secure payment systems
    3. Mobile and social marketing
    4. Consumer behavior & profitable keywords
  4. E-Commerce Business Organizations
    1. E-tailing
    2. Online content and media
    3. Online auctions and social networks
  5. Operating a successful e-commerce business
    1. Creating a site with site builders
    2. Drop shipping and supply chain management
    3. Inventory management
    4. Business-to-business e-Commerce