May 21, 2024  
2022-2023 College Catalog 
    
2022-2023 College Catalog [ARCHIVED CATALOG]

BUS 100 - Introduction to Business

3 Credits, 3 Contact Hours
3 lecture periods 0 lab periods

Principles of business operations in the private enterprise system.  Includes business ethics, social responsibility, the economic and global environment, structures of American business, management and leadership theories, organizational structures, human relations, production processes, marketing principles, information systems, accounting, and financing the enterprise.  Also includes an introduction to academic and career development strategies, assessment instruments (e.g., learning and career inventories) to identify students’ strengths and challenges, and the application of skills to their academic and career development processes.



Course Learning Outcomes
  1. Illustrate the concept of supply and demand at market equilibrium.
  2. Distinguish between the three major forms of business ownership.
  3. Identify the components of a SWOT matrix.
  4. Explain the role of “The Market Mix” in support of the customer.
  5. Summarize the importance of the functions of a manager as they help to achieve the goals of the organization.
  6. Explain Abraham Maslow’s theory of motivation.
  7. Classify the components of a basic income statement and balance sheet.
  8. Distinguish business ethics and social responsibility.
  9. Identify and apply appropriate learning and behavior management strategies for educational and career goal attainment.
  10. Use strategies and resources to foster career development planning and occupational success.

Outline:
I.Business in a Global Environment

A.  Foundations of business

B.  Economic challenges facing the United States

C.  The global marketplace

D.  Social responsibility and business ethics

II.Structure of American Business

A.  Forms of business ownership

B.  Entrepreneurship

C.  Small business operations

D.  Franchising

III.Managing the Organization, People, and Production

A.Management and the internal organization

B.Motivation and human resources

C.Labor-management relations

D.Teamwork and communication

E.Production, operations management, and quality control

IV.Marketing Management

A.Customer-driven marketing

B.Product and distribution strategies

C.Promotion and pricing strategy

V.Managing Technology and Financial Resources

A.Business information systems and issues

B.Understanding Accounting and financial statements

C.Understanding the US financial system

D.Understanding stock markets

E.Financial planning and management

VI. Educational and Career Goal Development

A.  Educational and career skills assessment and evaluation

B.  Career development planning