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2021-2022 College Catalog [ARCHIVED CATALOG]

MKT 139 - Retailing

3 Credits, 3 Contact Hours
3 lecture periods 0 lab periods

Business activities of selling goods and services to final customers. Includes overview of the industry of retailing, environmental framework, consumer demographics and behavior, retail outlet characteristics, the retailing mix, retail information and control systems, the changing nature of retailing, and retailing careers.


Course Learning Outcomes
  1. Identify how various retailers play a significant role to better serve consumers, businesses, and the overall economy.
  2. Express how changing trends and demographics influence consumer buying behavior.
  3. Recognize how a strong retail market strategy supports various operational management controls.
  4. Explain the importance of information systems as they relate to inventory, financial.
  5. Summarize the ways that wholesalers and retailers add value and contribute to management’s store vision.
Outline:
  1. Overview of the Industry of Retailing
    1. The Character and Problems of Retailing
    2. Competitive Behavior of Retail Institutions
  2. Environmental Framework
    1. Social and Cultural Trends
    2. Geographic Trends
    3. Technological Trends
    4. Population and Demographic Trends
    5. Legal and Political Aspects
  3. Consumer Demographics and Behavior
  4. Retail Outlet Characteristics
    1. Location Analysis
    2. Store Interior and Exterior Design
  5. The Retailing Mix
    1. Merchandising Mix and Strategies
    2. Merchandising Buying, Ordering, and Handling
    3. Retail Pricing
    4. Retail Customer Services and Assistance
    5. Retail Promotion and Advertising
  6. Retail Information and Control Systems
    1. Financial Records
    2. Inventory Systems
    3. Retail Management Information Systems
    4. Decision-Making
  7. The Changing Nature of Retailing
    1. The Retailing Wheel
    2. The Retailing Lifecycle
    3. Service Retailing
    4. International Retailing
    5. Wholesaling and Retailing
  8. Retailing Careers

Effective Term:
Full Academic Year 2018/2019