Jan 28, 2022  
2021-2022 College Catalog 
2021-2022 College Catalog
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FDC 135 - Event Planning and Production

3 Credits, 3 Contact Hours
3 lecture periods 0 lab periods

A survey of event direction, publicity, and event coordination.  Includes development of an event, student show or event, and wrap up.

Recommendation: Completion of FDC 141  before enrolling in this course. If any recommended course is taken, see a financial aid or Veteran’s Affairs advisor to determine funding eligibility as appropriate.

Course Learning Outcomes
  1. Discuss the various aspects to consider when planning and producing an event.
  2. Plan the concept, design, and feasibility of event planning.
  3. Perform the marketing and promotion strategies for an event.
  4. Describe the importance of sponsorship, budgeting, and risk management in planning an event.
  5. Develop the logistics and all operations required for production of an event.
  6. Evaluate the overall event planning process.

  1. Development of an Event
  1. Goals, objectives, strategies, and tactics
  2. Committee presentations of goals
  3. Public relations, marketing, and advertising for the event
  4. Financial and risk management
  5. Fundraising for the event
  6. Planning and protocol for event
  7. Staging of event
  8. Operations and logistics
  1. Student Event Production
  2. Wrap Up
    1. Evaluating the event
    2. Next year preparation

Effective Term:
Full Academic Year 2020/2021

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