DAR 212 - Digital Arts Design Studio: Collateral Design

4 Credits, 5 Contact Hours
3 lecture periods 2 lab periods

Principles and techniques for creating collateral print designs such as brochures, booklets, presentation kits, postcards, logos, stationery, posters, menus, and other printed materials. Includes layout of flat print materials, layout and design of folded print materials, mock-up construction techniques, and professional environment.

Recommendation: Completion of DAR 112  before enrolling in this course. If any recommended course is taken, see a financial aid or Veteran’s Affairs advisor to determine funding eligibility as appropriate.

1. Demonstrate design and layout techniques for a variety of print materials.    
2. Demonstrate mock-up construction techniques and processes.   
3. Work within a professional environment meeting specifications and deadlines.

1. Design   
2. Graphic elements
3. Layout techniques
4. Thumbnail/rough/comp method of visualization
5. Elimination of extraneous visual elements
6. Dramatizing essential elements
7. Color scheme and image
8. Typography and image  

II. Layout and Design of Folded Print Materials     

1. Design    
2. Graphic elements
3. Layout flow
4. Thumbnail/rough/comp method of visualization
5. Elimination of extraneous visual elements
6. Dramatizing essential elements
7. Color scheme and image
8. Typography and image   

III. Mock-Up Construction Techniques    

1. Materials   
2. Craftsmanship
3. Dimensions and accuracy
4. Presentation techniques   

IV. Professional Environment  

1. Design studio workflow   
2. Co-worker interaction
3. Deadlines
4. Critiques