DAR 210 - Digital Arts Design Studio: Advertising Design

4 Credits, 5 Contact Hours
3 lecture periods 2 lab periods

Principles and techniques as applied to advertising design. Includes advertising concepts, advertising campaign, and professional environment.

Recommendation: Completion of DAR 112  before enrolling in this course. If any recommended course is taken, see a financial aid or Veteran’s Affairs advisor to determine funding eligibility as appropriate.

1. Develop concepts and designs for various advertising media.
2. Discuss strategies for specific target markets.
3. Create campaigns for specific markets using appropriate media.
4. Work within a professional environment with specifications and deadlines.

1. Layout techniques
2. Thumbnail/rough/comp method of concept development
3. Dramatizing essential elements
4. Color scheme and image
5. Typography and image

II. Advertising Concepts

1. Analyzing client needs
2. Analyzing market trends
3. Analyzing target audience
4. Matching advertising concepts to audience
5. Matching advertising image to audience

III. Advertising Campaign

1. Elements of a campaign
2. Defining target market
3. Elements of a campaign execution

IV. Professional Environment

1. Design studio workflow
2. Co-worker interaction
3. Deadlines
4. Critiques