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2021-2022 College Catalog 
2021-2022 College Catalog [ARCHIVED CATALOG]

CMN 120 - Business and Professional Communication

3 Credits, 3 Contact Hours
3 lecture periods 0 lab periods

Study and training in organizational communication within a multicultural/global environment. Includes communication in a multicultural/global business environment, interpersonal communication skills in a culturally diverse workforce; researching, organizing, and delivering informative, instructional, and persuasive presentations; interviewing techniques, group process in business, and listening techniques.

Gen-Ed: Meets AGEC - OTHER and C, G; Meets CTE - OTHER and C, G.

Course Learning Outcomes
  1. Explain basic concepts, principles, processes, and techniques of intercultural, cross-cultural, and small group communication in a multicultural/global business environment.
  2. Demonstrate awareness of cultural diversity in the U.S. & cultural variables (i.e. race, gender, age, religion, etc.) that affect business communication in the U.S.
  3. Understand how diverse cultural beliefs, values, norms, & practices influence cross-cultural communication in international business.
  4. Demonstrate principles and techniques of interviewing.
  5. Demonstrate principles/techniques of informative, persuasive, and special occasion speaking in diverse cultural business contexts.

  1. Communication in a Multicultural/Global Business Environment
    1. The Nature of Business Communication
      1. Communication principles & models
      2. Ethical dimensions of communication
      3. Communication competence
  2. Globalization & Communication
    1. The concept of international business in a global marketplace
    2. Cultural synergy & the global organization
    3. Technology & globalization
  3. Organizational Culture
    1. Characteristics of Organizational Culture
    2. Communication Networks
    3. Communication Barriers
  4. Cultural Diversity Issues in Business Communication in the U.S.
    1. Communication in a culturally diverse society
      1. Race & Ethnicity
      2. Social class/status
      3. Generational differences
      4. Regional differences
      5. Disabilities & military veterans
  5. Diversity and ethical issues
    1. Relativity vs. Universality
    2. Self-reflexivity
    3. Sense of social justice
  6. Diversity-consciousness & cultural competence
    1. Cultural literacy and cultural humility
    2. Constructive attitudes
    3. Strategies for adapting one’s communicative behaviors
  7. Cultural Differences in International Business
    1. Fundamental Dimensions of Cultural Diversity
      1. Individualism vs. Collectivism
      2. Power Distance
      3. Masculinity vs. Femininity
      4. Uncertainty Avoidance
      5. Confucian dynamism
  8. Customs & Behaviors Across Cultures
    1. Social norms
    2. Formality
    3. Gender roles
    4. Tolerance for conflict
  9. Cross-Cultural Communication Skills
    1. Verbal & Nonverbal messages
    2. Tolerance for ambiguity
    3. Ethnorelativism
    4. Listening at Work
    5. Cross-cultural conflict management & resolution strategies/techniques
  10. Principles and Techniques of Interviewing
    1. Interviewing Strategies
      1. Planning the Interview
      2. Conducting the Interview
      3. Post-interview follow-up
  11. Types of Interviews
    1. The information-gathering interview
    2. The career research interview
    3. The employment interview
  12. The Ethics of interviewing
    1. Interviewing and the Law
    2. Obligations of the interviewer
    3. Obligations of the interviewee
    4. Handling difficult questions
  13. Business Speaking in Culturally Diverse Contexts
    1. Types of business presentations
      1. Informative presentations
      2. Persuasive presentations
      3. Group presentations
      4. Special occasion speaking
    2. Researching, Organizing, and Delivering Informative, Instructional, and Persuasive Presentations
      1. Claims of fact, value and policy
      2. Analysis of customer need (selling benefits)
      3. Problem/solution and cause/problem/solution organizational patterns
      4. Monroe’s motivated sequence for building on need
      5. Similarities, differences, and conversion techniques
      6. Guidelines for effective use of presentational aids
    3. Group Process in Business
      1. The Nature and Types of teams (including virtual teams)
      2. Leadership and Influence in teams
      3. Effective Communication in teams

Effective Term:
Spring 2020