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Sep 07, 2024
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2024-2025 College Catalog
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HRM 100 - Introduction to the Hospitality Industry 3 Credits, 3 Contact Hours 3 lecture periods 0 lab periods Overview of the hospitality industry, including the food service business; restaurants and hotels; and the meeting and conference industry. Includes hospitality industry management and leadership; human resources; marketing and promotion; franchising; and ethics in hospitality management. Also includes learning strategies; achievement of academic and career goals, and occupational success.
![button image Prior Learning and link to PLA webpage](/mime/media/12/1358/button_prior-learning%20(2).png)
Course Learning Outcomes
- Use Oral and written communication skills in a team environment understanding reports for the hospitality industry.
- Describe the importance and scope of skilled, friendly customer service in the hospitality industry.
- Use strategic management skills in a team setting to problem solve for hospitality-specific situations.
- Apply appropriate learning and behavior management strategies for educational and career goal attainment.
- Use strategies and resources to foster career development planning and occupational success.
Performance Objectives:
- Discuss major tourism markets, attractions, and spending statistics.
- Identify the advantages and disadvantages of a career in hospitality.
- Summarize and discuss the major pitfalls of launching a new restaurant, as well as practices that promote success.
- Describe menu categories and summarize the importance of menu design and pricing.
- Describe the unique characteristics of different types of hotels and discuss differences in operations, employees, and customers.
- Discuss compliance with the Americans with Disabilities Act in hotel operations.
- Discuss the organization of clubs and compare types of clubs.
- Describe the meetings industry and the types of meetings typically held in lodging facilities.
- Trace the development of management theories, and describe the classical school and the behavioral school of management.
- Explain current labor trends and discuss methods to motivate employees.
- Distinguish marketing from selling and describe the unique challenges of service marketing.
- Summarize the advantages of advertising, the role of advertising for hospitality businesses, and social concerns about advertising.
- Discuss the role of management companies and summarize the major terms and provisions typically addressed in hotel management contracts.
- Compare the success rate of franchises versus other private businesses, state common reasons why individuals buy a franchise, and outline the advantages and disadvantages of owning a franchise.
- Define ethics and give examples of ethical practices in the hospitality industry.
Outline:
- Travel and Tourism Industry
- Travel and tourism markets
- Interrelationships within the travel and tourism industry
- Reasons for travel and tourism
- Social impact of travel
- Career Exploration in the Hospitality Industry
- Careers in the hospitality industry
- Key food, beverage, and lodging management positions
- Job search
- Foodservice
- Foodservice industry segments
- Starting a restaurant
- Menu design and pricing
- Restaurant Structure
- Managing for success
- Financial and operational controls
- Hotels
- Hotel guests
- Types of hotels
- Cruise ships
- Developing and planning new hotels
- Hotel Structure
- Hotel operations
- Revenue
- Cost centers
- Control systems
- Compliance with the Americans with Disabilities Act
- Club Structure and Operation
- History of clubs as hospitality establishments
- Types of clubs
- Ownership and operation of clubs
- Structure of clubs
- Introduction to the Meeting Industry
- Size of the meeting industry
- Role of civic and government organizations
- Meeting locations
- Meeting planning process
- Meeting industry careers
- Understanding Management and Leadership
- Evolution of management theories: classical and behavioral
- Current hospitality management practices
- Importance of leadership
- Significance of the manager position
- Managing Human Resources
- Labor trends
- Human resource programs
- Marketing and Selling in the Hospitality Industry
- Marketing concepts
- Developing a marketing plan
- Sales management and personal selling
- Sales calls/selling through travel agents
- Managing Marketing Communications
- Advertising
- Media selection
- Public relations
- Publicity
- Management Companies
- Purpose of management companies
- Evolution of management companies
- Management contracts
- Franchising
- What is a franchise?
- Origin and history of franchising
- Operation of franchises
- Owning a franchise
- Future of franchising
- Ethics in Hospitality Management
- Definition of ethics
- Social implications and considerations in ethical decision making
Effective Term: Full Academic Year 2019/2020
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