DAR 111 - Typography

1. Design logo type and headlines into eye-catching groupings utilizing methods of alignment, word spacing, and line spacing.
2. Create effective typographical headline, subheadline, and body text design relationships to ads, brochures, posters, logos, and other media.
3. Produce typographical designs that project specific images appealing to formal and informal target audiences.
4. Work within a professional environment meeting specifications and deadlines.

1. Type Rendering
   1. Proportions
   2. Griding methods
   3. Marker techniques
2. Letter Spacing
   1. Kerning
   2. Tracking
   3. Leading
3. Type and/or Headline Groupings
   1. Alignment methods
   2. Work spacing
   3. Line spacing
4. Type Relationships
   1. Type styles
   2. Type sizes
   3. Type weights
5. Type Images (Selection and Design)
   1. Formal image
   2. Informal image
   3. Others
6. Type Applications
   1. Ads
   2. Brochures
   3. Posters
   4. Logos