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2023-2024 College Catalog [ARCHIVED CATALOG]

DAR 210 - Digital Arts Design Studio: Advertising Design

4 Credits, 5 Contact Hours
3 lecture periods 2 lab periods

Principles and techniques as applied to advertising design. Includes advertising concepts, advertising campaign, and professional environment.

Recommendation: Completion of DAR 112  before enrolling in this course. If any recommended course is taken, see a financial aid or Veteran’s Affairs advisor to determine funding eligibility as appropriate.
Button linking to AZ Transfer course equivalency guide  

Course Learning Outcomes
  1. Develop concepts and designs for various advertising media.
  2. Discuss strategies for specific target markets.
  3. Create campaigns for specific markets using appropriate media.
  4. Work within a professional environment with specifications and deadlines.
Outline:
  1. Advertising Design
    1. Layout techniques
    2. Thumbnail/rough/comp method of concept development
    3. Dramatizing essential elements
    4. Color scheme and image
    5. Typography and image
  2. Advertising Concepts
    1. Analyzing client needs
    2. Analyzing market trends
    3. Analyzing target audience
    4. Matching advertising concepts to audience
    5. Matching advertising image to audience
  3. Advertising Campaign
    1. Elements of a campaign
    2. Defining target market
    3. Elements of a campaign execution
  4. Professional Environment
    1. Design studio workflow
    2. Co-worker interaction
    3. Deadlines
    4. Critiques

Effective Term:
Full Academic Year 2010/2020