DAR 112 - Graphic Design

1. Create designs utilizing theory and principles of design.
2. Create design controlling color and type to convey image.
3. Produce designs that appeal to specific target audiences.
4. Work within a professional environment meeting specifications and deadlines.

1. Focal Points
   1. Size
   2. Contrast
   3. Placement
2. Unity
   1. Grouping
   2. Repetition
   3. Continuation
3. Texture
   1. Specific
   2. Generic
4. Space Relationships
   1. Dramatic break-up
   2. Negative space
   3. Asymmetrical balance
5. Color Control
   1. Contrast
   2. Valve
   3. Saturation
   4. Framing colors
6. Color Harmonies
   1. Monochromatic
   2. Analogous
   3. Complimentary
   4. Traditional
   5. Split-complimentary
   6. Sharing portions of a similar color
7. Psychology of Color