Apr 13, 2024  
2023-2024 College Catalog 
    
2023-2024 College Catalog [ARCHIVED CATALOG]

DAR 112 - Graphic Design

4 Credits, 5 Contact Hours
3 lecture periods 2 lab periods

Basic principles of color and design as applied to the graphics industry. Includes creating focal points, unity, texture, space relationships, color control, color harmonies, and psychology of color.

Button linking to AZ Transfer course equivalency guide  

Course Learning Outcomes
  1. Create designs utilizing theory and principles of design.
  2. Create design controlling color and type to convey image.
  3. Produce designs that appeal to specific target audiences.
  4. Work within a professional environment meeting specifications and deadlines.

Outline:
  1. Focal Points
    1. Size
    2. Contrast
    3. Placement
  2. Unity
    1. Grouping
    2. Repetition
    3. Continuation
  3. Texture
    1. Specific
    2. Generic
  4. Space Relationships
    1. Dramatic break-up
    2. Negative space
    3. Asymmetrical balance
  5. Color Control
    1. Contrast
    2. Valve
    3. Saturation
    4. Framing colors
  6. Color Harmonies
    1. Monochromatic
    2. Analogous
    3. Complimentary
    4. Traditional
    5. Split-complimentary
    6. Sharing portions of a similar color
  7. Psychology of Color


Effective Term:
Full Academic Year 2019/2020