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Sep 27, 2024
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2019-2020 College Catalog [ARCHIVED CATALOG]
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MKT 140 - Fashion Merchandising 3 Credits, 3 Contact Hours (3 lec.)
Overview of enterprises involved in clothing and accessories. Includes design, production, and sourcing of fashion; marketing, distribution, and the fashion consumer; different silhouettes of apparel and textile characteristics, methods of research for retailing, careers in fashion merchandising, and case studies. Also includes a managerial perspective on apparel product quality and profit in a retail setting.
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