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May 02, 2024
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2022-2023 College Catalog [ARCHIVED CATALOG]
Course Descriptions
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Legend for Courses
HC/HN: Honors Course IN/IH: Integrated lecture/lab LB: Lab LC: Clinical Lab LS: Skills Lab WK: Co-op Work
SUN#: is a prefix and number assigned to certain courses that represent course equivalency at all Arizona community colleges and the three public universities. Learn more at www.aztransfer.com/sun.
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Marketing |
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MKT 111 - Principles of Marketing 3 Credits, 3 Contact Hours 3 lecture periods 0 lab periods
Introduction to marketing communication, principles, and strategies. Includes global diversity in the marketing environment, product classification, pricing considerations, distribution of products/services, and promotion using traditional and social media strategies.
Course Learning Outcomes
- Explain each element of the Marketing Mix (product, price, place/distribution, and promotion) within the context of satisfying a chosen target market.
- Apply the consumer decision making process noting its effect on purchasing consumer goods.
- Recognize the way the Marketing Mix can play an integral part in the success of a good or service.
- Interpret how traditional marketing communication methods are represented in social media marketing.
- Discuss recent and past ethical dilemmas that arise for a business and explain the role that marketing and sales plays in upholding a company’s social and ethical responsibilities.
- Identify the various distribution channels for consumer and business goods, recognizing the advantages and disadvantages of each in relation to the consumer’s wants and needs.
Outline:
- Introduction to Marketing Principles and Environment
- Strategic planning
- The marketing environment
- Marketing ethics and social responsibility
- Global dimensions of marketing
- Researching Consumers and Markets
- Consumer decision-making and behavior
- Segmenting and targeting markets
- Conducting market research and identifying resources
- Product Strategy
- The product lifecycle and portfolio matrix
- Branding, brand management, and brand equity
- Classification of consumer goods (convenience, shopping, specialty, and unsought)
- Pricing Strategy
- Price as an image of a product/service
- Price as a source of revenue to cover costs
- Acceptable price ranges in the marketplace
- Up-selling and product bundling
- Place/Distribution of Products/Services
- Understanding distribution channels
- Logistics and supply chain management
- Comparing modes of transportation
- Promotional Strategies (Marketing Communication Mix)
- Advertising
- Social media marketing
- Public relations and events
- Personal selling
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MKT 196 - Independent Study in Marketing and Business .5-3 Credits, 1.5-9 Contact Hours 0 lecture periods 15-9 lab periods
Student independently continue their studies in Marketing and Business under the supervision of a faculty member.
Information: Consent of instructor is required before enrolling in this course. May be taken three times for a maximum of nine credit hours. If this course is repeated, see a financial aid or Veteran’s Affairs advisor to determine funding eligibility as appropriate.
Course Learning Outcomes
- Demonstrate ability to apply specific knowledge to a community service setting.
- Organize an individual educational plan working with the faculty liaison and organization.
- Identify the key business/marketing models that can be applied to the departmental setting.
Outline: Course content to be determined by the student and facilitator/instructor, together with the agency/business/organization representative.
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MKT 200 - Advertising 3 Credits, 3 Contact Hours 3 lecture periods 0 lab periods
Advertising principles and concepts as applied in a business setting. Includes advertising perspectives, developing marketing and advertising strategies, creating advertisements and commercials, and advertising media mix.
Course Learning Outcomes
- Distinguish the various forms of advertising used within the retail industry
- Identify benefits and principles of ethical advertising
- Develop various ways in which the advertiser can enhance and develop a strong rapport with the client on a national and international scale.
- Classify consumer behavior as it relates to market segmentation
- Analyze the various promotional tools used within the advertising program to satisfy the retailer’s expectation
Outline:
- Advertising Perspectives
- An Overview of Advertising and its History
- The Social, Ethical, and Regulatory Aspects of Advertising
- The International Advertising Business
- Agencies
- Clients
- Developing Marketing and Advertising Strategies
- The Importance of Marketing and Consumer Behavior to Advertising
- Market Segmentation and the Marketing Mix
- Marketing and Advertising Research
- Marketing and Advertising Planning
- Relationship Marketing and Integrated Marketing Communications
- Creating Advertising Strategies, Advertisements, and Commercials
- Creative Copywriting
- Creative Art Direction
- Creative Production for Print Media
- Creative Production for Electronic Media
- Advertising Media Mix
- Media Planning and Selection
- Print Media
- Electronic Media
- Direct Mail, Outdoor, Transit, and Supplementary Media
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