Dec 21, 2024  
2020-2021 College Catalog 
    
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2020-2021 College Catalog [ARCHIVED CATALOG]

TVL 121 - Tourism Sales and Marketing

3 Credits, 3 Contact Hours (3 lec.)

Concepts of selling techniques for the tourism professional. Includes phone and internet selling strategies as well as an introduction to listening skills, sales techniques, client behavior styles, closing the sale, legal aspects of the travel industry for inside, outside and home-base tourism professionals. Also includes concepts of tourism marketing and marketing techniques for the tourism professional, consumer behavior, strategies, and marketing elements.