May 05, 2024  
2020-2021 College Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the Chancellor
  Academic Calendar
  The College
  Admissions, Registration and Records
  Costs and Payments
  Financial Assistance
  Student Services and Student Life
  Educational Options
  Earning a Degree or Certificate
  Degrees and Certificates
  Programs by Department
  Course Descriptions
  Selected Policies, Governance and Faculty
  Center for Training and Development Clock Hour Modules
HELP
2020-2021 College Catalog [ARCHIVED CATALOG]

TVL 121 - Tourism Sales and Marketing

3 Credits, 3 Contact Hours (3 lec.)

Concepts of selling techniques for the tourism professional. Includes phone and internet selling strategies as well as an introduction to listening skills, sales techniques, client behavior styles, closing the sale, legal aspects of the travel industry for inside, outside and home-base tourism professionals. Also includes concepts of tourism marketing and marketing techniques for the tourism professional, consumer behavior, strategies, and marketing elements.