Nov 24, 2025  
DRAFT 2026-2027 College Catalog DRAFT 
    
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DRAFT 2026-2027 College Catalog DRAFT [ARCHIVED CATALOG]

BUS 100 - Introduction to Business

3 Contact Hours, 3 Credits
3 lecture periods 0 lab periods


Principles of business operations in the private enterprise system.  Includes business ethics, social responsibility, the economic and global environment, structures of American business, management and leadership theories, organizational structures, human relations, production processes, marketing principles, information systems, accounting, and financing the enterprise.  Also includes an introduction to academic and career development strategies, assessment instruments (e.g., learning and career inventories) to identify students’ strengths and challenges, and the application of skills to their academic and career development processes.

Button linking to AZ Transfer course equivalency guide  

Course Learning Outcomes
  1. Conduct SWOT analysis in a contemporary business environment.
  2. Describe the characteristics, advantages, and disadvantages of sole proprietorships, partnerships, and corporations, and the basic functions of management.
  3. Explain the marketing mix’s role in meeting customer needs, supporting business goals, and the key functions of marketing.
  4. Identify components of income statements and balance sheets, key accounting principles, and management’s role in financial planning and management.
  5. Demonstrate the ability to use artificial intelligence tools to analyze information and basic business functions effectively.
Outline:
  1. Business in a Global Environment
    1. Foundations of business
    2. Economic challenges facing the United States
    3. The global marketplace
    4. Social responsibility and business ethics
    5. Supply and Demand
  2. Structure of American Business
    1. Forms of business ownership
    2. Entrepreneurship
    3. Small business operations
    4. Franchising
    5. SWOT Analysis  
  3. Managing the Organization, People, and Production
    1. Management and the internal organization
    2. Motivation and human resources
    3. Labor-management relations
    4. Teamwork and communication
    5. Production, operations management, and quality control
  4. Marketing Management
    1. Customer-driven marketing
    2. Product and distribution strategies
    3. Promotion and pricing strategy
  5. Managing Technology and Financial Resources
    1. Business information systems and issues
    2. Understanding Accounting and financial statements
    3. Understanding the US financial system
    4. Understanding stock markets
    5. Financial planning and management
  6. Educational and Career Goal Development
    1. Educational and career skills assessment and evaluation
    2. Career development planning