|
Aug 31, 2024
|
|
|
|
2023-2024 College Catalog [ARCHIVED CATALOG]
|
MKT 200 - Advertising 3 Credits, 3 Contact Hours 3 lecture periods 0 lab periods
Advertising principles and concepts as applied in a business setting. Includes advertising perspectives, developing marketing and advertising strategies, creating advertisements and commercials, and advertising media mix.
![button image Prior Learning and link to PLA webpage](/mime/media/11/1358/button_prior-learning%20(2).png)
Course Learning Outcomes
- Distinguish the various forms of advertising used within the retail industry
- Identify benefits and principles of ethical advertising
- Develop various ways in which the advertiser can enhance and develop a strong rapport with the client on a national and international scale.
- Classify consumer behavior as it relates to market segmentation
- Analyze the various promotional tools used within the advertising program to satisfy the retailer’s expectation
Outline:
- Advertising Perspectives
- An Overview of Advertising and its History
- The Social, Ethical, and Regulatory Aspects of Advertising
- The International Advertising Business
- Agencies
- Clients
- Developing Marketing and Advertising Strategies
- The Importance of Marketing and Consumer Behavior to Advertising
- Market Segmentation and the Marketing Mix
- Marketing and Advertising Research
- Marketing and Advertising Planning
- Relationship Marketing and Integrated Marketing Communications
- Creating Advertising Strategies, Advertisements, and Commercials
- Creative Copywriting
- Creative Art Direction
- Creative Production for Print Media
- Creative Production for Electronic Media
- Advertising Media Mix
- Media Planning and Selection
- Print Media
- Electronic Media
- Direct Mail, Outdoor, Transit, and Supplementary Media
Effective Term: Full Academic Year 2018/2019
|
|