Apr 13, 2024  
2023-2024 College Catalog 
    
2023-2024 College Catalog [ARCHIVED CATALOG]

HRM 100 - Introduction to the Hospitality Industry

3 Credits, 3 Contact Hours
3 lecture periods 0 lab periods

Overview of the hospitality industry, including the food service business; restaurants and hotels; and the meeting and conference industry. Includes hospitality industry management and leadership; human resources; marketing and promotion; franchising; and ethics in hospitality management. Also includes learning strategies; achievement of academic and career goals, and occupational success.

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Course Learning Outcomes
  1. Use Oral and written communication skills in a team environment understanding reports for the hospitality industry.
  2. Describe the importance and scope of skilled, friendly customer service in the hospitality industry.
  3. Use strategic management skills in a team setting to problem solve for hospitality-specific situations.
  4. Apply appropriate learning and behavior management strategies for educational and career goal attainment.
  5. Use strategies and resources to foster career development planning and occupational success.

Performance Objectives:
  1. Discuss major tourism markets, attractions, and spending statistics.
  2. Identify the advantages and disadvantages of a career in hospitality.
  3. Summarize and discuss the major pitfalls of launching a new restaurant, as well as practices that promote success.
  4. Describe menu categories and summarize the importance of menu design and pricing.
  5. Describe the unique characteristics of different types of hotels and discuss differences in operations, employees, and customers.
  6. Discuss compliance with the Americans with Disabilities Act in hotel operations.  
  7. Discuss the organization of clubs and compare types of clubs.
  8. Describe the meetings industry and the types of meetings typically held in lodging facilities.
  9. Trace the development of management theories, and describe the classical school and the behavioral school of management.
  10. Explain current labor trends and discuss methods to motivate employees.  
  11. Distinguish marketing from selling and describe the unique challenges of service marketing.
  12. Summarize the advantages of advertising, the role of advertising for hospitality businesses, and social concerns about advertising.
  13. Discuss the role of management companies and summarize the major terms and provisions typically addressed in hotel management contracts.
  14. Compare the success rate of franchises versus other private businesses, state common reasons why individuals buy a franchise, and outline the advantages and disadvantages of owning a franchise.
  15. Define ethics and give examples of ethical practices in the hospitality industry.

Outline:
  1. Travel and Tourism Industry
    1. Travel and tourism markets
    2. Interrelationships within the travel and tourism industry
    3. Reasons for travel and tourism
    4. Social impact of travel
  2. Career Exploration in the Hospitality Industry
    1. Careers in the hospitality industry
    2. Key food, beverage, and lodging management positions
    3. Job search
  3. Foodservice
    1. Foodservice industry segments
    2. Starting a restaurant
    3. Menu design and pricing
  4. Restaurant Structure
    1. Managing for success
    2. Financial and operational controls
  5. Hotels
    1. Hotel guests
    2. Types of hotels
    3. Cruise ships
    4. Developing and planning new hotels
  6. Hotel Structure
    1. Hotel operations
    2. Revenue
    3. Cost centers
    4. Control systems
    5. Compliance with the Americans with Disabilities Act
  7. Club Structure and Operation
    1. History of clubs as hospitality establishments
    2. Types of clubs
    3. Ownership and operation of clubs  
    4. Structure of clubs
  8. Introduction to the Meeting Industry
    1. Size of the meeting industry
    2. Role of civic and government organizations
    3. Meeting locations
    4. Meeting planning process
    5. Meeting industry careers
  9. Understanding Management and Leadership
    1. Evolution of management theories: classical and behavioral
    2. Current hospitality management practices
    3. Importance of leadership
    4. Significance of the manager position
  10. Managing Human Resources
    1. Labor trends
    2. Human resource programs
  11. Marketing and Selling in the Hospitality Industry
    1. Marketing concepts
    2. Developing a marketing plan
    3. Sales management and personal selling
    4. Sales calls/selling through travel agents
  12. Managing Marketing Communications
    1. Advertising
    2. Media selection
    3. Public relations
    4. Publicity
  13. Management Companies
    1. Purpose of management companies
    2. Evolution of management companies
    3. Management contracts
  14. Franchising
    1. What is a franchise?
    2. Origin and history of franchising
    3. Operation of franchises
    4. Owning a franchise
    5. Future of franchising
  15. Ethics in Hospitality Management
    1. Definition of ethics
    2. Social implications and considerations in ethical decision making


Effective Term:
Full Academic Year 2019/2020