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May 11, 2025
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2023-2024 College Catalog [ARCHIVED CATALOG]
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FDC 135 - Event Planning and Production 3 Credits, 3 Contact Hours
3 lecture periods 0 lab periods
A survey of event direction, publicity, and event coordination. Includes development of an event, student show or event, and wrap up.
Recommendation: Completion of FDC 141 before enrolling in this course. If any recommended course is taken, see a financial aid or Veteran’s Affairs advisor to determine funding eligibility as appropriate.
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Course Learning Outcomes
- Discuss the various aspects to consider when planning and producing an event.
- Plan the concept, design, and feasibility of event planning.
- Perform the marketing and promotion strategies for an event.
- Describe the importance of sponsorship, budgeting, and risk management in planning an event.
- Develop the logistics and all operations required for production of an event.
- Evaluate the overall event planning process.
Outline:
- Development of an Event
- Goals, objectives, strategies, and tactics
- Committee presentations of goals
- Public relations, marketing, and advertising for the event
- Financial and risk management
- Fundraising for the event
- Planning and protocol for event
- Staging of event
- Operations and logistics
- Student Event Production
- Wrap Up
- Evaluating the event
- Next year preparation
Effective Term:
Full Academic Year 2020/2021
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