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Dec 30, 2024
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2023-2024 College Catalog [ARCHIVED CATALOG]
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DAR 259 - Mobile Application Design 4 Credits, 5 Contact Hours 3 lecture periods 2 lab periods
Introduction to the survey and practice of designing and developing mobile applications. Includes online marketing, analytics, the effects of emerging technologies on modern cultures, and case studies.
Prerequisite(s): DAR 256
Course Learning Outcomes
- Create a simple mobile application prototype.
- Do A/B version testing on the prototype.
- Create an appropriate aesthetic design for the app.
Outline:
- Introduction to Mobile Applications
- History of mobile apps
- Jobs: developer, designer or both
- Researching the type of app to build (web, native, or hybrid)
- Deciding which platforms to build for (iOS, Android, Windows, Web)
- App functionality
- Creating app aesthetics (fonts, images, color palette, etc.)
- Prototyping
- A/B version testing
- Final app creation
- Launching the app
- Introduction to Online Marketing
- History of online marketing
- Popular social media platforms to use to market your app (Facebook, Twitter, Tumblr)
- Audience demographics (targeting audiences)
- Launching an online marketing campaign
- Introduction to Analytics
- History of analytics
- Free (Google Analytics) vs. paid software options
- Understanding analytics
- Using analytics for decision-making and product improvements
- The Effects of Emerging Technologies on Modern Cultures
- Technology’s historical impact on business
- Where to discover the latest technological trends
- How to determine which trends deserve your attention
- Examining opportunities that arise due to emerging technologies
- Determining how the next wave of technology will impact business
- Case Studies
- Personal computers
- Smart phones
- Wearables
- The Internet of things
Effective Term: Full Academic Year 2020/2021
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