DAR 259 - Mobile Application Design

1. Create a simple mobile application prototype.
2. Do A/B version testing on the prototype.
3. Create an appropriate aesthetic design for the app.

1. Introduction to Mobile Applications
   1. History of mobile apps
   2. Jobs: developer, designer or both
   3. Researching the type of app to build (web, native, or hybrid)
   4. Deciding which platforms to build for (iOS, Android, Windows, Web)
   5. App functionality
   6. Creating app aesthetics (fonts, images, color palette, etc.)
   7. Prototyping
   8. A/B version testing
   9. Final app creation
   10. Launching the app
2. Introduction to Online Marketing
   1. History of online marketing
   2. Popular social media platforms to use to market your app (Facebook, Twitter, Tumblr)
   3. Audience demographics (targeting audiences)
   4. Launching an online marketing campaign
3. Introduction to Analytics
   1. History of analytics
   2. Free (Google Analytics) vs. paid software options
   3. Understanding analytics
   4. Using analytics for decision-making and product improvements
4. The Effects of Emerging Technologies on Modern Cultures
   1. Technology’s historical impact on business
   2. Where to discover the latest technological trends
   3. How to determine which trends deserve your attention
   4. Examining opportunities that arise due to emerging technologies
   5. Determining how the next wave of technology will impact business
5. Case Studies
   1. Personal computers
   2. Smart phones
   3. Wearables
   4. The Internet of things