Apr 13, 2024  
2023-2024 College Catalog 
    
2023-2024 College Catalog [ARCHIVED CATALOG]

DAR 111 - Typography

4 Credits, 5 Contact Hours
3 lecture periods 2 lab periods

Letter forms and use in visual communications. Includes type rendering, letter spacing, type and headline groupings, type relationships, type images, and type applications.

Prerequisite(s): DAR 102  or DAR 103 .
Button linking to AZ Transfer course equivalency guide  

Course Learning Outcomes
  1. Design logo type and headlines into eye-catching groupings utilizing methods of alignment, word spacing, and line spacing.
  2. Create effective typographical headline, subheadline, and body text design relationships to ads, brochures, posters, logos, and other media.
  3. Produce typographical designs that project specific images appealing to formal and informal target audiences.
  4. Work within a professional environment meeting specifications and deadlines.

Outline:
  1. Type Rendering
    1. Proportions
    2. Griding methods
    3. Marker techniques
  2. Letter Spacing
    1. Kerning
    2. Tracking
    3. Leading
  3. Type and/or Headline Groupings
    1. Alignment methods
    2. Work spacing
    3. Line spacing
  4. Type Relationships
    1. Type styles
    2. Type sizes
    3. Type weights
  5. Type Images (Selection and Design)
    1. Formal image
    2. Informal image
    3. Others
  6. Type Applications
    1. Ads
    2. Brochures
    3. Posters
    4. Logos


Effective Term:
Full Academic Year 2019/20